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Kavo Kerr

ROLE: Art Director, Graphic Design

Project: Print Design

Client: Kavo Kerr

Role: Art Director, Graphic Design

The challenge

KaVo Kerr Group is a dental company that owns many dental brands, including Dexis, Axis, i-Cat, NOMAD, Soredex, and others.  As such, there was always a need for marketing collateral, and it always needed to be done yesterday.  Designing multiple projects for KaVo Kerr under tight deadlines required a combination of precision, efficiency, and creativity to meet the high standards of a global leader in dental technology. Each project demanded a deep understanding of KaVo Kerr’s brands identity and the ability to deliver impactful designs while juggling overlapping timelines. From product brochures to marketing collateral, every piece had to maintain consistency, captivate readers, and effectively communicate complex information. Balancing these demands while ensuring quality and attention to detail was essential to successfully supporting KaVo Kerr’s mission of innovation and excellence.

The solution

To meet the challenge I implemented a strategic and efficient workflow that prioritized clear communication, organization, and adaptability. By breaking each project into manageable phases, I ensured steady progress while maintaining attention to detail. I collaborated closely with the product owners to understand their needs, align on priorities, and make quick and informed decisions that kept projects on track. Leveraging my expertise in branding and design, I maintained consistency across all deliverables. This streamlined approach allowed me to deliver high-quality, impactful designs without compromising creativity or precision.

Time Management: Effectively prioritized tasks and managed overlapping deadlines to ensure all projects were delivered on time.

Adaptability: Quickly adjusted to evolving project requirements and tight timelines without compromising quality or creativity.

Strong Communication: Maintained clear and consistent communication with the product owners to align on goals and streamline approvals.

Attention to Detail: Ensured every design adhered to brand guidelines and maintained a high level of professionalism.

Strategic Thinking: Balanced creativity with functionality, focusing on delivering impactful designs that achieved objectives efficiently.

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My role

As the Art Director and Graphic Designer, my role was to lead the creative vision while ensuring seamless collaboration with the team to deliver high-quality results. Clear and consistent communication was at the core of my approach, fostering a shared understanding of project goals and keeping everyone aligned throughout the process. I embraced iterations, valuing feedback and using it to refine designs until they perfectly captured the intended message and met KaVo Kerr’s standards. Being a team player, I worked closely with colleagues and stakeholders, providing guidance while also remaining open to ideas and input. This collaborative approach ensured every project was a true team effort, combining creativity, strategy, and precision to achieve success.

View More of my Print Portfolio

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What I Do

UI/UX Design

A great user experiences start with an effective UI/UX design process. From comprehensive journey mapping, followed by thoughtful prototyping and careful consideration even after the launch; My goal is to bring your product to life in a way that engages users at every touchpoint. 

Graphic Design

I pride myself on delivering top-notch print design and advertising collateral. My expertise spans a variety of services, from engaging digital assets and stunning motion graphics to comprehensive branding solutions.

Creative Direction

I pride myself on fostering an environment where innovation thrives, empowering each team member to express their unique vision. With my extensive experience, I ensure that projects not only meet expectations but exceed them through clear communication and collaboration.

Product Development

Bringing a product to life is no small feat, and that’s where I come in. My mission is to take your product from its initial idea to market-ready. This journey encompasses various essential steps—from research, through design and prototyping, and concluding with rigorous testing before we finally launch Let’s collaborate to turn your ideas into successful realities!

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About Me

As a passionate Creative Director and UI/UX designer, I focus on crafting intuitive and beautiful digital experiences. With 20 years of experience, I’ve collaborated with startups and enterprises across various industries to design solutions that solve real user problems.

Key Skills

  • User Research

  • Wireframing & Prototyping

  • Interaction Design

  • Usability Testing

  • Design Systems

  • Creative Direction

  • Team Management

  • Product Development

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Why Work With Me

I believe that the best outcomes come from collaboration and open communication. As a dedicated designer and creative director, I prioritize understanding your goals and feedback. Together, we can craft innovative solutions that align with your brand's vision. If you're ready to elevate your project to the next level, reach out to me, and let's work together!

I bring a unique combination of expertise, creativity, and a user-focused approach that sets me apart. With a deep understanding of my clients’ needs and the ability to transform ideas into impactful solutions, I deliver results that exceed expectations. My commitment to collaboration, attention to detail, and dedication to solving real user problems ensure every project is a success. 

Over 20 Years Experience

I have dedicated my career to designing innovative creative that delivers high-quality results. 

Budget and Timeline Conscious

The answer is always yes, and there is always a way. I ensure top-notch service while staying on time and on budget.

Creative Expertise That Delivers Results

Through innovative design, compelling storytelling, and seamless user experiences, I strive to provide solutions that elevate your brand and exceed expectations.

Transforming Ideas into Impactful Solutions

My passion lies in understanding the unique story behind each project, allowing me to develop a strategic vision that resonates deeply with target audiences. 

Let's Work Together!

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UX Design Beyond The Launch

Launching your website is just the beginning. To keep users engaged, meet evolving expectations, and maximize your business goals, continuous UX design is essential. By monitoring user behavior and making iterative improvements, we ensure your website remains effective, intuitive, and aligned with your audience’s needs over time.

User Behavior Mapping

Observe real user interactions and track behavior patterns with your website.

UX Testing

This is most commonly done with A/B testing and other UX testing practices.

Conversion Tracking

This is the bottom line of whether your website is working or not.

Performance Tracking

Review analytics and review your website speed, compatibility, and analytics.

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