Invoca

ROLE: Graphic Design

Case Studies

Project: Case Study - Sales Collateral

Client: Invoca

Role: Graphic Design

The challenge

As a leader in AI-driven call tracking, Invoca needed to create engaging ways to communicate the value of its services to potential clients. The goal was to use LendingTree’s success story to highlight the impact of their product offering, demonstrate real world application, inspire confidence in customers, and engage the business at every level.

The solution

To overcome this challenge, I worked with the in-house sales team and developed an informative and creative strategy to present LendingTree’s success story:

Highlighting Real Results

The case study focused on the tangible benefits LendingTree experienced, including:

A 30% increase in revenue for performance partners by integrating call tracking and routing into their campaigns.
Improved customer engagement through personalized call routing, which matched customers with the right agent or lender.
Optimized marketing strategies using Signal AI to analyze and scale high-performing campaigns in real-time.

Storytelling That Connects

I framed LendingTree’s journey as a relatable challenge faced by many businesses: the need to better understand and optimize inbound calls. By positioning Invoca as the solution provider, they demonstrated how their technology bridges the gap between marketing efforts and meaningful customer engagement.

Simplifying the Technical

By breaking down complex features like Signal AI and call routing into easy-to-understand benefits, I made their tools accessible and relevant to a broader audience.

Visual and Interactive Elements

The case study used visuals, infographics, and interactive elements to present key data points and results in an engaging, digestible format.

My role

As the designer on this project, my role was pivotal in transforming complex technologies and data into a visually compelling and easily digestible format. I was responsible for crafting a design narrative that highlighted Invoca’s key features, such as Signal AI and call routing, while ensuring the case study resonated with a diverse audience. From creating engaging visuals that showcased LendingTree’s 30% revenue growth to designing user-friendly layouts that simplified technical concepts, I played a critical role in bridging the gap between Invoca’s innovative technology and its audience.

What I Do

UI/UX Design

A great user experiences start with an effective UI/UX design process. From comprehensive journey mapping, followed by thoughtful prototyping and careful consideration even after the launch; My goal is to bring your product to life in a way that engages users at every touchpoint.

Graphic Design

I pride myself on delivering top-notch print design and advertising collateral. My expertise spans a variety of services, from engaging digital assets and stunning motion graphics to comprehensive branding solutions.

Creative Direction

I pride myself on fostering an environment where innovation thrives, empowering each team member to express their unique vision. With my extensive experience, I ensure that projects not only meet expectations but exceed them through clear communication and collaboration.

Product Development

Bringing a product to life is no small feat, and that’s where I come in. My mission is to take your product from its initial idea to market-ready. This journey encompasses various essential steps—from research, through design and prototyping, and concluding with rigorous testing before we finally launch Let’s collaborate to turn your ideas into successful realities!

About Me

As a passionate Creative Director and UI/UX designer, I focus on crafting intuitive and beautiful digital experiences. With 20 years of experience, I’ve collaborated with startups and enterprises across various industries to design solutions that solve real user problems.

Key Skills

User Research
Wireframing & Prototyping
Interaction Design
Usability Testing
Design Systems
Creative Direction
Team Management
Product Development

Why Work With Me

I believe that the best outcomes come from collaboration and open communication. As a dedicated designer and creative director, I prioritize understanding your goals and feedback. Together, we can craft innovative solutions that align with your brand's vision. If you're ready to elevate your project to the next level, reach out to me, and let's work together!

I bring a unique combination of expertise, creativity, and a user-focused approach that sets me apart. With a deep understanding of my clients’ needs and the ability to transform ideas into impactful solutions, I deliver results that exceed expectations. My commitment to collaboration, attention to detail, and dedication to solving real user problems ensure every project is a success.

Over 20 Years Experience

I have dedicated my career to designing innovative creative that delivers high-quality results.

Budget and Timeline Conscious

The answer is always yes, and there is always a way. I ensure top-notch service while staying on time and on budget.

Creative Expertise That Delivers Results

Through innovative design, compelling storytelling, and seamless user experiences, I strive to provide solutions that elevate your brand and exceed expectations.

Transforming Ideas into Impactful Solutions

My passion lies in understanding the unique story behind each project, allowing me to develop a strategic vision that resonates deeply with target audiences.

Let's Work Together!

UX Design Beyond The Launch

Launching your website is just the beginning. To keep users engaged, meet evolving expectations, and maximize your business goals, continuous UX design is essential. By monitoring user behavior and making iterative improvements, we ensure your website remains effective, intuitive, and aligned with your audience’s needs over time.

User Behavior Mapping

Observe real user interactions and track behavior patterns with your website.

UX Testing

This is most commonly done with A/B testing and other UX testing practices.

Conversion Tracking

This is the bottom line of whether your website is working or not.

Performance Tracking

Review analytics and review your website speed, compatibility, and analytics.