SIX:EIGHT Industries
ROLE: Creative Director, Product Director,
Designer
Tactical Streetwear
Project: Brand Development
Client: SIX:EIGHT Industries
Role: Creative Director, Designer
The challenge
Creating a streetwear brand in today’s highly competitive market requires more than just bold designs. The challenge for Six Eight Industries was to develop a brand identity that resonated with its target audience—individuals who value precision, strength, and individuality—while standing apart from other streetwear labels. The vision was clear: Six Eight Industries had to be more than just clothing; it had to represent a lifestyle and a movement for the relentless.
The solution
To address these challenges, I developed a comprehensive brand strategy tailored to SIX:EIGHT Industries’ mission. The approach combined strategic thinking with creative execution to ensure the brand not only looked great but also connected emotionally with its audience.
Brand Identity Design:
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Created a logo and typography that exude power and precision, blending clean lines with rugged aesthetics.
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Selected a monochrome and tactical-inspired color palette to reflect strength and versatility.
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Integrated symbolic elements, such as the AR-15 design, into apparel graphics to emphasize the brand’s identity.
Product Line Development:
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Designed a range of streetwear items, including T-shirts, hoodies, and accessories, each featuring bold yet minimalistic designs.
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Ensured that each piece carried the brand’s DNA, from the choice of materials to the placement of logos and graphics.
Community Building:
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Encouraged engagement by positioning Six Eight Industries as more than a clothing line—it’s a movement.
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Incorporated messaging like “Strength Through Struggle” and “Relentless Ambition” to connect with the target audience.
My role
As the designer and strategist behind Six Eight Industries, I took on multiple responsibilities to bring this vision to life:
Brand Strategy
Defined the target audience, brand mission, and overall creative direction.
Visual Identity Creation
Designed the logo, typography, and branding assets that became the foundation of the brand.
Apparel Design
Created unique, tactical-inspired designs for T-shirts, hoodies, and accessories, ensuring cohesion across the product line.
Digital Marketing Assets
Designed visuals for social media, including Instagram posts and promotional campaigns.
Creative Direction
Oversaw the alignment of design, messaging, and product development to maintain a consistent and powerful brand presence.
Six Eight Industries successfully launched as a bold, unapologetic streetwear brand that embodies strength and individuality. The combination of a strong visual identity, premium product design, and a targeted digital presence set the foundation for a brand built to thrive in the streetwear market.
Six Eight Industries is now not just a clothing line, but a statement. A movement. A community for those who never back down.
What I Do
UI/UX Design
A great user experiences start with an effective UI/UX design process. From comprehensive journey mapping, followed by thoughtful prototyping and careful consideration even after the launch; My goal is to bring your product to life in a way that engages users at every touchpoint.
Graphic Design
I pride myself on delivering top-notch print design and advertising collateral. My expertise spans a variety of services, from engaging digital assets and stunning motion graphics to comprehensive branding solutions.
Creative Direction
I pride myself on fostering an environment where innovation thrives, empowering each team member to express their unique vision. With my extensive experience, I ensure that projects not only meet expectations but exceed them through clear communication and collaboration.
Product Development
Bringing a product to life is no small feat, and that’s where I come in. My mission is to take your product from its initial idea to market-ready. This journey encompasses various essential steps—from research, through design and prototyping, and concluding with rigorous testing before we finally launch Let’s collaborate to turn your ideas into successful realities!
About Me
As a passionate Creative Director and UI/UX designer, I focus on crafting intuitive and beautiful digital experiences. With 20 years of experience, I’ve collaborated with startups and enterprises across various industries to design solutions that solve real user problems.
Key Skills
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User Research
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Wireframing & Prototyping
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Interaction Design
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Usability Testing
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Design Systems
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Creative Direction
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Team Management
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Product Development
Why Work With Me
I believe that the best outcomes come from collaboration and open communication. As a dedicated designer and creative director, I prioritize understanding your goals and feedback. Together, we can craft innovative solutions that align with your brand's vision. If you're ready to elevate your project to the next level, reach out to me, and let's work together!
I bring a unique combination of expertise, creativity, and a user-focused approach that sets me apart. With a deep understanding of my clients’ needs and the ability to transform ideas into impactful solutions, I deliver results that exceed expectations. My commitment to collaboration, attention to detail, and dedication to solving real user problems ensure every project is a success.
Over 20 Years Experience
I have dedicated my career to designing innovative creative that delivers high-quality results.
Budget and Timeline Conscious
The answer is always yes, and there is always a way. I ensure top-notch service while staying on time and on budget.
Creative Expertise That Delivers Results
Through innovative design, compelling storytelling, and seamless user experiences, I strive to provide solutions that elevate your brand and exceed expectations.
Transforming Ideas into Impactful Solutions
My passion lies in understanding the unique story behind each project, allowing me to develop a strategic vision that resonates deeply with target audiences.
Let's Work Together!
UX Design Beyond The Launch
Launching your website is just the beginning. To keep users engaged, meet evolving expectations, and maximize your business goals, continuous UX design is essential. By monitoring user behavior and making iterative improvements, we ensure your website remains effective, intuitive, and aligned with your audience’s needs over time.
User Behavior Mapping
Observe real user interactions and track behavior patterns with your website.
UX Testing
This is most commonly done with A/B testing and other UX testing practices.
Conversion Tracking
This is the bottom line of whether your website is working or not.
Performance Tracking
Review analytics and review your website speed, compatibility, and analytics.
