Dino Squad
ROLE: Product Development, UI/UX Design
CBS
The challenge
When CBS launched their Saturday morning cartoon Dino Squad, they wanted a digital experience that extended the show’s excitement beyond the show. I was tasked with creating an interactive website that not only engaged young fans but also fostered a sense of community and adventure.
The solution
The result was a dynamic, interactive platform where users could form teams, compete in games, and earn rewards—turning casual viewers into active participants in the Dino Squad universe.
The website was designed as an extension of the show’s themes of teamwork, adventure, and challenges. It offered an immersive experience where fans could:
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Form Teams: Users could create or join teams, fostering collaboration and friendly competition.
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Compete in Games: A series of engaging mini-games allowed players to test their skills while staying connected to the show’s storyline.
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Earn Points & Badges: To keep users motivated and challenged, points and badges were awarded for completing tasks, winning games, and achieving milestones. These incentives created a sense of progression and accomplishment.
What I Do
UI/UX Design
A great user experiences start with an effective UI/UX design process. From comprehensive journey mapping, followed by thoughtful prototyping and careful consideration even after the launch; My goal is to bring your product to life in a way that engages users at every touchpoint.
Graphic Design
I pride myself on delivering top-notch print design and advertising collateral. My expertise spans a variety of services, from engaging digital assets and stunning motion graphics to comprehensive branding solutions.
Creative Direction
I pride myself on fostering an environment where innovation thrives, empowering each team member to express their unique vision. With my extensive experience, I ensure that projects not only meet expectations but exceed them through clear communication and collaboration.
Product Development
Bringing a product to life is no small feat, and that’s where I come in. My mission is to take your product from its initial idea to market-ready. This journey encompasses various essential steps—from research, through design and prototyping, and concluding with rigorous testing before we finally launch Let’s collaborate to turn your ideas into successful realities!
My role
I worked with the client and in-house creative department to develop the overarching concept for the website, ensuring it aligned with Dino Squad’s adventurous spirit. The goal was to create a digital playground that captured the imagination of young fans while reinforcing the show’s themes of teamwork and perseverance. I designed a visually captivating and user-friendly website tailored to the show’s audience and show's brand.
About Me
As a passionate Creative Director and UI/UX designer, I focus on crafting intuitive and beautiful digital experiences. With 20 years of experience, I’ve collaborated with startups and enterprises across various industries to design solutions that solve real user problems.
Key Skills
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User Research
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Wireframing & Prototyping
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Interaction Design
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Usability Testing
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Design Systems
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Creative Direction
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Team Management
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Product Development
Why Work With Me
I believe that the best outcomes come from collaboration and open communication. As a dedicated designer and creative director, I prioritize understanding your goals and feedback. Together, we can craft innovative solutions that align with your brand's vision. If you're ready to elevate your project to the next level, reach out to me, and let's work together!
I bring a unique combination of expertise, creativity, and a user-focused approach that sets me apart. With a deep understanding of my clients’ needs and the ability to transform ideas into impactful solutions, I deliver results that exceed expectations. My commitment to collaboration, attention to detail, and dedication to solving real user problems ensure every project is a success.
Over 20 Years Experience
I have dedicated my career to designing innovative creative that delivers high-quality results.
Budget and Timeline Conscious
The answer is always yes, and there is always a way. I ensure top-notch service while staying on time and on budget.
Creative Expertise That Delivers Results
Through innovative design, compelling storytelling, and seamless user experiences, I strive to provide solutions that elevate your brand and exceed expectations.
Transforming Ideas into Impactful Solutions
My passion lies in understanding the unique story behind each project, allowing me to develop a strategic vision that resonates deeply with target audiences.
Let's Work Together!
The Dino Squad website brought the show’s story to life in a way that deeply resonated with its audience. The interactive platform steadily increased in user engagement and kept fans connected to the show, even outside of its airtime. Giving uses the ability to create teams fostered a sense of camaraderie and connection among users. The points and badge system assisted in retention and kept users motivated to return, increasing site activity and fan loyalty.
UX Design Beyond The Launch
Launching your website is just the beginning. To keep users engaged, meet evolving expectations, and maximize your business goals, continuous UX design is essential. By monitoring user behavior and making iterative improvements, we ensure your website remains effective, intuitive, and aligned with your audience’s needs over time.
User Behavior Mapping
Observe real user interactions and track behavior patterns with your website.
UX Testing
This is most commonly done with A/B testing and other UX testing practices.
Conversion Tracking
This is the bottom line of whether your website is working or not.
Performance Tracking
Review analytics and review your website speed, compatibility, and analytics.
Project: Dino Squad
Client: CBS - Agency
Role: Product Development, Designer
Interactive Elements
Designed engaging user interfaces for games, leaderboards, and team-building features.
Immersive Branding
Used vibrant colors, character-driven visuals, and show-inspired motifs to create a cohesive, on-brand experience.
Kid-Friendly Navigation
Ensured the platform was intuitive and accessible for younger users, balancing fun with functionality.
