One of my favorite portfolio pieces comes from my time with Entrepreneur Media. Although they had an abundance of content their strategy for monetizing it was producing less than desirable results. Utilizing various UX design techniques I was able to open the door to a new stream of revenue, that in the first few months produced over $6mm.
…The customer is there, waiting and wanting to engage with your content. So why aren’t you letting them have it?
A little trial and error goes a long way. Utilizing A/B testing, heat maps, scroll maps, user surveys, and event tracking engagement was multiplied, acquisition improved, and revenue increased.