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What I Do

UI/UX Design

A great user experience starts with an effective UI/UX design process. From comprehensive journey mapping, followed by thoughtful prototyping and careful consideration even after the launch; My goal is to bring your product to life in a way that engages users at every touchpoint. 

Graphic Design

I pride myself on delivering top-notch graphic design My expertise spans a variety of services, from engaging digital assets and stunning motion graphics to comprehensive branding solutions.

Creative Direction

I work hard to foster an environment where innovation thrives, empowering each team member to express their unique vision. With my extensive experience, I ensure that projects not only meet expectations but exceed them through clear communication and collaboration.

Product Development

Bringing a product to life is no small feat, and that’s where I come in. My mission is to take your product from its initial idea to market-ready. This journey encompasses various essential steps—from research, through design and prototyping, and concluding with rigorous testing before we launch. 

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From Concept to Completion: Transforming Ideas into Experiences

I bring your ideas to life with a streamlined UX design process that blends creativity, strategy, and user insight. From defining user needs and crafting prototypes to refining through testing and ensuring a seamless launch, I handle every step to create intuitive, impactful experiences.

Through workshops, user research, and competitive analysis, I uncover your users’ needs and define the core objectives of your project. This foundational step sets the stage for a design process that aligns with your goals and user expectations.

Ready to see how I can elevate your vision?

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Crafting Seamless Digital Experiences That Inspire and Engage.

I specialize in creating user-centered designs that blend creativity with functionality, helping brands connect with their audience.

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About Me

Innovative and results-driven creative professional with over a decade of experience in graphic design, creative direction, product development, and design. Adept at leading multidisciplinary teams to execute data-driven creative strategies, deliver impactful campaigns, and elevate brand experiences. Known for balancing creative vision with strategic planning to achieve business objectives. Proven expertise in UI/UX design, branding, and team leadership across diverse industries.

Key Skills

  • Graphic Design

  • Creative Direction & Art Direction

  • UI/UX Design & Strategy

  • Branding & Visual Storytelling

  • Campaign Development (Digital & Print)

  • Analytics & Conversion Optimization

  • Team Leadership & Talent Development

  • Adobe Creative Suite | Figma | WordPress | Microsoft

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Entrepreneur Magazine Website

With over 20 million visits per month, Entrepreneur.com was looking for a way to improve on customer loyalty and acquisition. I redesigned the website and created and new product called the "Queue". Users could now create an account and save content to their Queue. These items not only gave users a reason to come back but also helped the database load more relevant content during visits. Role: Concept, UI/UX Designer, Creative Director

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SIX:EIGHT Industries Brand Launch

Launching a new brand in today's competitive market is no small feat. It is essential to launch with a bold statement.

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Junk Busters Website

The hauling and removal industry is very competitive and Junk Busters was needing a redesign to improve their user experience and expand their customer base.

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Cadillac "Test Drive" Campaign

I was asked to create a campaign that promoted the new Cadillac ATS. The campaign took submissions and chose a winner who got to test drive the new Cadillac ATS down the coast of California and ended with a party in Las Vegas. Role: Campaign Concept, Ad Designer

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INVOCA Analytics Case Study

Invoca is leading the way in voice recognition analytics. Their advancements in tracking audible data provides companies the ability to become more efficient and effective with their sales approach and conversions. These case studies provided new prospects with the validation needed to move forward with Invoca's product offering. Role: Design

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Kavo Kerr Print Marketing

A leading provider in the dental industry, Kavo Kerr manufactured imaging equipment used by dentist all over the world. Role: Designer

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CBS Dino Squad Interactive Website

CBS wanted to launch an interactive website to accompany its new saturday morning cartoon Dino Squad. The website was designed to have a community where users could form teams and compete in games. Users were awarded points as well as badges that helped keep them interested and challenged. Role: Concept, UI/UX Design, Graphic Design

Featured Projects From My Portfolio

(Scroll right for more)

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UX Design Beyond The Launch

Launching your website is just the beginning. To keep users engaged, meet evolving expectations, and maximize your business goals, continuous UX design is essential. By monitoring user behavior and making iterative improvements, we ensure your website remains effective, intuitive, and aligned with your audience’s needs over time.

User Behavior Mapping

Observe real user interactions and track behavior patterns with your website.

UX Testing

This is most commonly done with A/B testing and other UX testing practices.

Conversion Tracking

This is the bottom line of whether your website is working or not.

Performance Tracking

Review analytics and review your website speed, compatibility, and analytics.

Why Work With Me

I believe that the best outcomes come from collaboration and open communication. As a dedicated designer and creative director, I prioritize understanding your goals and feedback. Together, we can craft innovative solutions that align with your brand's vision. If you're ready to elevate your project to the next level, reach out to me, and let's work together!

I bring a unique combination of expertise, creativity, and a user-focused approach that sets me apart. With a deep understanding of my clients’ needs and the ability to transform ideas into impactful solutions, I deliver results that exceed expectations. My commitment to collaboration, attention to detail, and dedication to solving real user problems ensure every project is a success. 

Over 20 Years Experience

I have dedicated my career to designing innovative creative that delivers high-quality results. 

Budget and Timeline Conscious

The answer is always yes, and there is always a way. I ensure top-notch service while staying on time and on budget.

Creative Expertise That Delivers Results

Through innovative design, compelling storytelling, and seamless user experiences, I strive to provide solutions that elevate your brand and exceed expectations.

Transforming Ideas into Impactful Solutions

My passion lies in understanding the unique story behind each project, allowing me to develop a strategic vision that resonates deeply with target audiences. 

Let's Work Together!

My Work In Action:
A Recent Project

1. Defining the goals

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2. Mapping out the strategy

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3. Visual design & prototyping

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4. Testing and feedback

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5. Development

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6. UX beyond the launch

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